Posts Tagged ‘A change gon’ come’

Mac/Rodarte Collection: An Update

Friday, July 30th, 2010

Recently, a bunch of bloggers, myself included, blogged about Mac’s latest make up collection (in partnership with Rodarte), inspired by the city of Juarez. Juarez is a town in Mexico where over 400 girls have been raped and murdered and the killings never solved.

They namd items in the collection things like ‘Ghost Town’, which was highly inappropriate, given what has actually happened there. They also had no plans to donate any of the proceeds to a cause that could help the people of Juarez. It seemed like nothing more than profiting from people’s pain.

Hundreds of blogs were written about this and nearly 1300 people signed their name to a petition against it. Yesterday, the news came from Mac that they will now be donating 100% of the profits from this collection to the people of Juarez.

I’d like to congratulate each and every one of the bloggers who wrote about it and readers who shared the links with those they know. It was fantastic to see people coming together like this. I’d also like to give a special middle finger salute to the asshole who left a sarcasm-laced comment on my post saying how I was an ‘armchair activist’ and if I wasn’t donating my own money I should shut up. I may not have millions of dollars like Mac, but myself and the other bloggers did what we could to raise awareness of this issue and as a result, the people of Juarez will benefit from it rather than be bled dry.

If there is anyone out there who still doubts the power of blogging, this should be all the proof you need.

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